The Business

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Problem
The pellet grill industry has been growing exponentially over the past few years. There have been some amateurs to hit the market and there have been some old dogs who have been making grills for years. However, they all have one thing in common. There has not been a grill invented, as of today, considered the best grill on the market.

Solution
Carnivore Grills has done all the research and looked at all the flaws of all our competitors and eliminated those flaws. This includes but is not limited to Quality, Technology, Price, and Customer Service. Carnivore Grills then took the best qualities of each of our competitors and combine them with up-to-date technology.  Made it in the USA with high quality at a competitive price.

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The Market

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Studies show just about 75% of the world market has some sort of grill, gas, and/or charcoal. A survey, conducted by the Hearth, Patio & Barbecue Association (HPBA) in July and August 2019, asks U.S. consumers about which types of grills they owned. Approximately 75 percent of the respondents indicated ownership of a gas grill. A meager 9% is said to be pellet grills/smokers. This information provided Carnivore Grills a tremendous opportunity to not only place our product in the market but also be a top contender against even the biggest and most reputable companies in the market today.

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Progress/Proof

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Market Trends
With the slowdown in world economic growth, the Wood Pellet Grills and Smokers industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Wood Pellet Grills and Smokers market size to maintain the average annual growth rate of 5.3% from 3.68 billion in 2018 to nearly 4 billion $ in 2019, analysts believe in the next few years, Wood Pellet Grills and Smokers market size will be further expanded, I expect by 2024, The market size of the Wood Pellet Grills and Smokers will reach 4.5 billion.

What do the numbers above tell us about the market? We are in the midst of a major shift from the traditional gas and charcoal grill to the wood pellet/electric grill.

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Objectives/Future

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With the directed aim of the design and technical information contained within the grill, the forecast is promising. We aim to utilize multiple celebrity connections and food brands to help boost and obtain the forecast numbers. This includes apparel and other associated market items. YouTube and other online media use commercial ads. In the fiscal year, 2022 revenue is in the range of $3 to 5 million, with a net profit of $500K to 1 M. In the fiscal year of 2023 we are forecasting annual revenue of $20M to 25M with a NET profit in the range of $10M to $15M. In the fiscal year of 2024, we are forecasting annual revenue of $50M to 60M with a NET profit in the range of $25M to $30M.

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Highlights

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• Made in the USA, out of Baltimore, MD

• 1,000 pre-orders through social media, brand ambassadors, and friends

• ACE Hardware placed 5,000 orders pending a working prototype

• Multiple celebrity endorsements including Shane Hamman and Bucky Lasek

• Carnivore Merch

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